Driving Traffic to your Website

REMEMBER – WE “GOTTA A GUY” for that!

Running a campground website and trying to drive MORE traffic, the strategies should focus on local SEO, visual storytelling, and seasonal content. Here’s a tailored list just for you:

1. Local SEO (Critical!)

Most people search for campgrounds near a location. Make sure:

Your Google Business Profile is fully optimized
Include local keywords like:
“campground near [City/State]”, “RV park in [Area]”, “family-friendly camping in [Region]”
Get listed on directories like Yelp, TripAdvisor, Campendium, The Dyrt, Hipcamp, etc.
Use schema markup for location, pricing, amenities, and availability

2. Post High-Quality Visual Content

Showcase photos of campsites, amenities, sunsets, trails, wildlife
Create short videos or reels for Instagram, YouTube Shorts, and TikTok
Post drone footage for a “wow” factor

3. Seasonal Blog Content

Create blog posts or pages that target seasonal searches, like:

“Best Fall Camping Spots in [State]”
“What to Pack for Camping in [Region]”
“Top Family Activities at Our Campground This Summer”
Each post can include internal links to your booking page.

4. Create Local Travel Guides

These attract both campers and road-trippers:

“Weekend Getaway Guide to [Your Region]”
“Things to Do Near [Your Campground]”
Highlight hikes, swimming holes, small towns, food spots nearby

5. Partner with Outdoor Influencers & Bloggers

Offer a free stay in exchange for a post, review, or YouTube video
Reach out to RV travel bloggers, vanlifers, or family camping influencers
Ask to be included in campground roundups or comparison articles

6. Email Capture & Remarketing

Offer a lead magnet like a free camping checklist or early access to bookings
Retarget website visitors with Facebook/Instagram Ads
Use email to send seasonal updates, last-minute availability, or special offers

7. Be Active on Instagram & Facebook

Post consistently during peak season
Share customer photos and tag them
Run giveaways like:
“Win a free weekend at our campground! Like, share & tag a friend to enter.”

Bonus: Run Google or Meta Ads

Target geo-locations (e.g., people within 100 miles of your site)
Use keywords like “campgrounds near [City]” or “best RV parks in [Region]”
Test ads with different images and headlines

John Jaszewski

Owner/Broker – MN & WI

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